Client Wilmington School Of Friends
Strong Awareness Impact: Nearly half a million impressions with almost 300 hours of brand interaction delivered in just two weeks.
High Video Completion Rates: Averaging ~50%, well above industry norms, showing the creative held attention.
Effective Channel Strategy: OTT/ CTV and digital video placements maximized storytelling, while display extended reach.
Room to Optimize CTR: Click-through rate was modest (<0.1%), highlighting an opportunity to test stronger CTAs, interactive formats, or retargeting.