Digital Display Campaign – Nucar Chevy (WDEL)
Platform: Google Ad Manager
Role: Ad Operations & Campaign Management
Duration: Oct 7, 2024 – Nov 2, 2024
Overview:
Worked on the account from August 2024 – March 2025
Led the ad operations for a regional digital campaign promoting Nucar Chevy on WDEL, leveraging Google Ad Manager to deliver targeted display impressions on a month to month basis.
Key Highlights:
Campaign Goal: 75,000 impressions
Current Delivery: 50,273 impressions with 129% pacing – actively optimizing to stay efficient while on track to surpass target
Engagement: 87 clicks with a 0.17% CTR
Responsibilities:
Managed pacing and real-time delivery adjustments
Optimized impression distribution based on performance trends
Collaborated with creative and account teams to ensure alignment with brand goals
Results:
By closely monitoring campaign metrics and controlling delivery volume, I ensured pacing stayed efficient while minimizing waste—achieving strong delivery metrics with controlled CTR benchmarks for awareness-focused objectives.
