Client: Delaware State Insurance Commissioner (2024 Winner)
Overview:
Led a successful political email campaign that contributed to the election victory of a Delaware political figure. Collaborated with an in-house graphic designer to craft compelling visuals and copy that mobilized voter support. Invested countless hours creating the subject line and heavily targeting democratic voters in Delaware Beaches, New Castle County. Including a split for republicans in Eastern Sussex County. After 4 email campaign deployments, including retargeting the same voters who opted in. We helped Trinidad win a second term as Delaware State Insurance Commissioner.