Meta Ads Campaign (Facebook & Instagram)
Client: Kapitus Financial
Overview:
Executed a Meta Ads strategy for Kapitus Finance from November 2024 to March 2025 to promote business loan solutions. To business owners targeted in the selected Philadelphia, New Jersey, and New York regions
Key Tactics: lowering cost per lead, optimizing creatives, asking pre-qualified questions upon landing page,
Scheduled ad sets in optimized windows
Nurtured cold traffic with retargeting
Integrated cold email follow-up for lead nurturing
Results: Successfully converted cold leads into warm leads, generating strong engagement.